{"id":132,"date":"2020-05-28T21:43:39","date_gmt":"2020-05-28T13:43:39","guid":{"rendered":"http:\/\/8.210.37.13\/?p=132"},"modified":"2020-06-22T23:37:00","modified_gmt":"2020-06-22T15:37:00","slug":"tmall-continues-to-acquire-luxury-partners","status":"publish","type":"post","link":"https:\/\/climinternational.com\/index.php\/2020\/05\/28\/tmall-continues-to-acquire-luxury-partners\/","title":{"rendered":"Tmall Continues to Acquire Luxury Partners"},"content":{"rendered":"\n<p>The acquisition of two more fashion houses by Tmall intensified the battle for e-commerce luxury dominance in China.&nbsp;<a href=\"https:\/\/jingdaily.com\/?s=Balenciaga\">Balenciaga<\/a>&nbsp;joined the platform late last week, while&nbsp;<a href=\"https:\/\/jingdaily.com\/chloe-china-ceo\/\">Chlo\u00e9<\/a>&nbsp;confirmed on a WeChat Moments post that it launched today on Tmall. More interestingly, it appears that behind the scenes, Tmall has further developed its relationship with each brand\u2019s parent company,&nbsp;<a href=\"https:\/\/jingdaily.com\/kering-stuck-harder-than-expected-by-covid-19\/\">Kering<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/jingdaily.com\/despite-hard-times-in-q4-richemont-is-confident-in-china-and-alibaba\/\">Richemont<\/a>&nbsp;respectively.&nbsp;<\/p>\n\n\n\n<h3><strong>The Jing Take<\/strong><\/h3>\n\n\n\n<p>The Alibaba Group, which owns Tmall, has certainly consolidated its trustworthiness in recent months and Richemont Group, for one, reported its confidence in Alibaba\u2019s \u201cNew Retail\u201d following the start of the&nbsp;<a href=\"https:\/\/jingdaily.com\/how-chinese-shopping-habits-have-changed-after-covid-19\/\">COVID-19<\/a>&nbsp;pandemic. And recently, by expanding into the outlet business via its Luxury Soho platform, Tmall aims to secure brand loyalty to the company.&nbsp;<\/p>\n\n\n\n<p>Now, as China\u2019s vast consumer base emerges from lockdown and gears up for the 5.20 and 6.18 shopping festivals \u2014 not to mention Alibaba\u2019s wildly popular 11.11, or&nbsp;<a href=\"https:\/\/nypost.com\/2019\/11\/10\/singles-day-on-11-11-marks-the-busiest-online-shopping-event-of-the-year\/\">Singles\u2019 Day<\/a>, shopping event in November \u2014 many global luxury brands\u2019 post-pandemic strategy is now focused on these important shopping events. Moreover, Tmall\u2019s biggest rival,&nbsp;<a href=\"https:\/\/jingdaily.com\/jd-com-vs-tmall-chinas-luxury-e-commerce-battleground\/\">JD.com<\/a>, has been on the acquisition hunt as well, recently securing the shoe brand, By Far, which sold out their latest collection in hours on the site, and the contemporary women\u2019s fashion brand Proenza Schouler. Even so, it\u2019s clear that for many Western brands opting to target Chinese consumers at home, Tmall\u2019s ecosystem continues to dominate its competitors, and looks to only increase its lead as China\u2019s reopening continues to gain momentum.<\/p>\n\n\n\n<p><a href=\"https:\/\/jingdaily.com\/?s=The+Jing+Take\"><em>The Jing Take<\/em><\/a><em>\u00a0reports on a leading piece of news while presenting our editorial team\u2019s analysis of its key implications for the luxury industry. In this recurring column, we analyze everything from product drops and mergers to heated debates that sprout up on Chinese social media.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The acquisition of two more fashion houses by Tmall intensified the battle for e-commerce luxury dominance in China.&nbsp;Balenciaga&nbsp;joined the platform late last week, while&nbsp;Chlo\u00e9&nbsp;conf&#8230;<\/p>\n","protected":false},"author":2,"featured_media":133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/posts\/132"}],"collection":[{"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":5,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/posts\/132\/revisions\/334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/media\/133"}],"wp:attachment":[{"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/climinternational.com\/index.php\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}